RELATIONSHIPS

Is the Girlfriend Effect Real?

Alejandra Rodríguez
3 min readJan 31, 2024
An attractive couple posing for the camera.
Have you noticed you have more pizzazz than before? The girlfriend effect is working its magic. | Photo by Blake Carpenter on Unsplash

Men, we all know that you wash your face with a bar of soap that has also been used on other parts of your body.

But I bet that all changed when you had a girlfriend.

The term “girlfriend effect” has recently been circulating on social media, particularly on TikTok.

It’s a trend in which women claim that when a man enters a romantic relationship, he becomes more fashionable, attractive, or muscular.

And they’re not wrong. I’ve seen some videos online, and the differences are huge.

Like them, everything changed when your girlfriend introduced face wash and skin care, right? Your face has improved, with your skin now radiating the glow of ten thousand suns.

But what gives? Didn’t you already have flair or a bit of pizzazz when the relationship started? How and why have men like you continued to evolve?

From an average guy to a lady killer

Men’s makeover videos show a significant difference between when they first started dating and now. Their skin looks clearer, their hair is finally not in shambles, and their clothes now match their complexion.

Some glow-ups are so much crazier than others. You can’t even tell if it’s the same man as before. It’s similar to seeing yourself in your old high school yearbook photo — talk about a major makeover.

In your case, it may be shocking to see the pre-man, so much so that you’ll wonder what she saw in you before. But when you look in the mirror and see the man you are now, you’ll realize that your woman saw your potential all along.

Women are proving that the “girlfriend effect” is real

Besides building your wardrobe, your girlfriend likely offered much support and criticism for you to achieve a glow-up.

Because of the trend, men who can’t fathom what fashion means have someone to consult with. On the other hand, we can do what we’re good at — criticize.

But does the trend make you lose your individuality and personality? Hardly.

Look at a modified Tesla. All the exterior parts are remodeled, from its body kits to interior covers, but it’s still the same engine running underneath.

Granted that you’re comfortable and look rather dashing, there seems to be no problem with the trend. And judging by the reactions online, it appears that most men and women alike are happy with the changes.

Men are happy with the results

Who isn’t? It’s such a confidence boost when people point out a great deal of positive change in you. Even single men are hopping on the trend and find it wanting to have a girlfriend as they wish to have the glow-up they deserve.

A funny tweet I’ve stumbled upon states, “Can the girlfriend effect hit me without having one? Please, I want to look hot, too.” And you can really feel their jealousy boiling up.

Overall, I see the “girlfriend effect” trend as something positive and engaging for the betterment of men. Boyfriends genuinely love to be with their girlfriends. As a result, they take better care of themselves and boost their self-confidence.

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